Personal Brand Development

Personal brand development is about how you stand out from everyone else and stems from knowing your unique gifts and value.  Your written, social media and networking brand should be clear, concise and memorable.  It serves the triple purpose of:

  • Gaining credibility
  • Arousing curiosity
  • Increasing your likability 

It is important to have a brand because employers sometimes receive hundreds of applications for a single job opening.  90 percent of employers also vet candidates via social media sites such as LinkedIn, Facebook, Spokeo, or ZoomInfo.  What do you stand for?  How will you stand out in a sea of competition?

personal branding

We offer personal branding development in our coaching programs and also as a stand-alone service.  It takes the form of:

  • Innovative Networking Brief, Professional Dossier and graphical Mindmap of skills
  • Social media optimization
  • Networking skills & strategy development
  • Elevator pitch development
  • Interview training

With 25-years of business experience, having climbed the corporate ladder from entry level to senior executive positions and an MBA from Harvard, Mark knows how to get noticed.  Let him help you design, develop and proliferate your personal brand so that you too stand out from the crowd.


Resume Optimization

Click the link below to view just a few of the resumes that we’ve created for entry level to senior executive clients. You’ll notice a wide range of styles and formats.  We work closely with each client to capture their individual essence and don’t use a one-size-fits-all template or a catalog of hackneyed buzzwords.

Sample Resumes

We approach resume development with a simple yet extremely effective methodology:

  1. Consult & capture your salient career highlights and achievements
  2. Identify key, relevant words that appeal to automated resume evaluation (ATS) software
  3. Craft an overall theme and clearly demonstrate results
  4. Apply a style and format that is engaging and easy to read
  5. Proof, review with you, revise and polish

Don’t leave a document that could be the difference of landing an interview in the hands of a resume factory, junior writer or an ex-executive recruiter who was never even conducted an interview. As an ex-hiring manager myself, I’ve seen thousands of resumes and conducted hundreds of interviews (domestic and international) for entry level to senior executive positions. I know the difference between a good resume and a great one. Let me create a resume for you that will get you noticed! While you’re at it, let us help you optimize and polish your LinkedIn profile as well.  Make sure that you’re demonstrating the absolutely best version of YOU to the over 300 million unique users of LinkedIn.

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Career Reboot Session